As things stand today, Cuba is a wonderful place to visit. But outside of that, it’s not yet appealing for much else.
It is a frontier market with massive potential. The problem is – nobody knows when and if that potential can be realized.
Nevertheless, entrepreneurs are constantly trying to infiltrate the country in the hopes of “being early” and making easy money.
People wishfully forecast that the country will be the “next big thing”. As a result, money floods in, chasing this dream, and drives up the country’s prices.
This is not the way a disciplined investor makes money.
Overpaying solely based on a wishful forecast is a bad idea. That’s similar to paying high prices for a business’ future earnings (that may never materialize).
Over the years, Sovereign Man has been presented with multiple private deals in Cuba. And we’ve passed on all of them, as they've been astoundingly expensive.
Cuba is also currently a challenging place to live for a productive individual. The Internet is still extremely slow, and it’s still a luxury that’s mostly reserved for the country’s affluent.
And of course, you can forget about starting a (legal) business there.
Things are going to change, of course, and Cuba can become prosperous. Cubans are hustlers by nature. Under Fidel, they were forced to work every other day. On their days off, they ran black-market taxis, bartered with each other for food or basic supplies, and did what they could to boost their meager earnings.
As a nation, Cubans have what it takes to build a future.
How fast that will happen will depend entirely on the government's commitment to maintaining the status quo. And so far, they have been surprisingly resistant to change.
But one day, gradually or suddenly, Cuba will open up again. And when that happens, Cuba could become an attractive residency pick, in addition to being an excellent tourist destination.